Working just to earn money? Skilled workers can do that almost anywhere. Why should the best come to you and stay?
Do you want to attract not just anyone, but the right talents who are a perfect fit for you, your vision and your corporate culture? A strong employer brand is the key to this. It appeals to precisely those candidates that you not only want to attract, but also retain in the long term.
Together, we will reveal your employer brand, which is in line with your corporate brand and meets the challenges of the shortage of specialists and managers, generational changes and specific industry conditions.
A model that is characterised by its structured and incremental approach: To realise the full potential of your brand communication, we combine strategic consulting with powerful brand designs. Each phase is developed in close collaboration with you and your personal consultants, who support you throughout the entire process and stand by your side as equals – so that you can celebrate success.
analyse
Analyse employer brand- How are your candidate and employee journeys currently set up? We gain an impression of the current approach, processes and messages.
- What makes your target group tick? What are they really interested in? In order for you to be recognised by (potential) employees, we need to address them with messages that are relevant to them.
- What do your (regional) competitors say and how do they position themselves? (optional AI cluster analysis)
- Which HR trends are currently shaping the market?We identify potentials and threats and weigh them up for you.
- What is the status quo? Where do we start? Carrying out an internal employee survey.
enrich
Sharpening employer profileTogether with your employees, we uncover the core of your employer brand and work out the answer to the question: Why should people choose you as an employer? What is your Employer Value Proposition (EVP) and what potential can be utilised with it?
Our workshops are customised to you and your initial situation: multi-level/single-level, national/international, with managers/interdisciplinary, etc.
evaluate
Brand positioningIn this phase, we collate and consolidate all the information, the insights gained and the existing situation. We use the proven funnel methodology to filter out exactly what is really important for you, what suits you and what sets you apart from your competitors.
Outcome: a radiant and sharpened employer brand – summarised in your brand manifesto! A narrative that moves the people you want to address.
action
Activate employer brandWe are now developing your individual and powerful brand presence! Because a sharpened employer brand also goes hand in hand with visual development. Our creatives see themselves as your consultants throughout the entire process. Whether in image and video, the written or spoken word, the choice of your channels and networks or the realisation of your website and social media presence – together we ensure that everything you do matches the style of your employer brand and brings you closer to your goals both communicatively and strategically. Brand success should be measurable at all times.
Brands that already trust us:
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