How did Michelangelo create the David in Florence? Quite simply. He took a block of marble and removed everything that wasn't part of the David.
Our approach to successful corporate branding is also based on this principle: together with you, we reveal the true core of your corporate brand - your DNA - and present it skilfully, authentically and relevantly. In this way, we not only strengthen your positioning in the market, but also give it meaning for all those who are important to you.
Your sharpened brand profile is just the beginning. We transform your corporate brand into powerful and holistic communication and at the same time coach all those who are responsible for its success: Because brand management is corporate management.
A model that is characterised by its structured and incremental approach: To realise the full potential of your brand communication, we combine strategic consulting with powerful brand designs. Each phase is developed in close collaboration with you and your personal consultants, who support you throughout the entire process and stand by your side as equals – so that you can celebrate success.
analyse
Brand analysis- What is the starting position? The start is a classic inventory. We analyse all your documents, create an overview and build on your experience.
- What makes your target group tick? Target group analysis using a customer survey and/or AI analysis. In order to address your target groups in a relevant and eye-catching way, we need to know what really interests them.
- What topics and buzzwords do your competitors use? Nobody wants to say the same thing or even look like their competitors. We screen your top competitors and define benchmarks with you. (optional AI cluster analysis)
- Which social or even industry-specific trends are shaping the market? We identify potentials and risks and weigh them up for you.
enrich
Sharpening brand profile- Brand building at the highest level! The CX workshops are based on proven and scientifically sound techniques and playful tools (see Brand development)
- Together with your employees, we reveal the core of your employer brand and work out the answer to the question ‘Why?’ – the WHY expresses what your company stands for and consequently why your target groups should choose you – emotionally & rationally.
- Our workshops are customised to you and your initial situation: multi-level/single-level, national/international, with managers/interdisciplinary, etc.
- Do you have several brands under one roof? Then it’s worth paying extra attention to this and working out your brand architecture properly.
evaluate
Brand positioningOutcome: A clearly positioned and relevant brand – your brand manifesto! A narrative that moves the people you want to address. And a director’s manual for brand communication for your employees.
action
Activate your brandWe develop your individual and powerful brand presence! Our creatives see themselves as your consultants throughout the entire process. Whether in image and video, the written or spoken word, the choice of your channels and networks or the realisation of your website and social media presence – together we ensure a uniform style that brings you measurably closer to your goals.
The result? A measurable and sustainable added value that you can be proud of.
We turn your customers into real fans and your employees into proud ambassadors!
Latest blog posts:
- All
- Corporate Branding
- Destination Branding
- Employer Branding
- Sustainability Branding
- Uncategorized
AI and Brand Management: Revolution or Risk?
Why leaders must act now The integration of AI into businesses is fundamentally changing the way br...
Why the old, white man is a key figure right now.
"Everyone thinks of changing the world, but no one thinks of changing himself." (Leo Tolstoi) Let m...
Sustainability communication – what even large companies are doing wrong.
"We need a sustainability campaign." This request reaches us more and more often as experts in sus...
The Poetry of Employee Experience
Engaging High Performers in Times of Talent Shortage In today's workplace, only about a quarter of ...
What your (potential) employees really want!
This is how you manage to retain employees and attract new colleagues. Of course, like thousands be...
How your employer brand becomes a secret weapon
Why do we not (anymore) manage to convince new employees of our company? A question that is not only...
Next Level Sh*t
Generations Do you recognise yourself? So do I. My birth year is right in the heart of Generati...
Is social media the death of storytelling?
When every little thing is blown up into a big story, does the potential of brand staging die? ...
The power of (brand) empathy
How are you doing? What is currently on your mind? What is important to you? How do you feel? ...
What has 2021 done to us?
Corona and no end... ... or rather the beginning of something new? As always, it depends on the...
Sustainability communication – a learning process between brand and marketing
A study* from 2019 already showed: Almost half of the people have a more positive attitude towar...
What is your attitude towards Purpose?
My impression is: having an attitude is easy until you have to prove it... But first of all, cl...
Successful strategy workshops
What makes the difference between well thought and well done? One of the most used buzzwords in...
The newsroom, the unknown entity
In this blogpost you'll learn the whole truth about Newsrooms, you definitely don't want to miss...
Leadership 4.0 – How leadership became human again
In times of crisis, people long for leadership, both socially and in the working context. In add...
“Everything Remains New” – A New Work Revolution
Strict hierarchies? Fixed structures? Static performance targets? Benchmarks that were taken for...
“New Normal” – Our working world after the crisis
An approach that was heavily influenced by the Corona Pandemic. But what is new about this normal?...
Augmented Reality in communication
2D vs. 3D Our world takes place in 3D - but why then our communication almost exclusively in 2D? He...